Search Engine Optimization, SEO for its acronym in English (Search engine optimization), is a set of strategies which are launched in the development of websites for to appear in the first search results. Although it is a much more complex task than that definition and requires presence constant learning of what search engines like Google prioritize when showing results to their users.
Every company, business, organization, media outlet and person with a professional website they want to be found On Internet by potential customers, avid consumers of information or entertainment, or potential recruiters; but among the millions of portals around the world, unless a search is made by a specific name – and even that does not guarantee anything – it is unlikely to lead to results and appear in the first places.
New websites can opt for a search campaign in Google Ads, in the form of search engine marketing or SEM (Search Engine Marketing), however, in the long run, everyone has to think about their daily work to get a position first placesand the only way to achieve that is with a series of tasks performed conscientiously at different levels.
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Said positioning requires knowledge of programming, content development and web analytics, among others.
The expected result is achieved a good structure and good site mapping, as well as placing tags in the code of your pages; Content that is not only attractive to the user, but also to the search engine is also necessary: good spelling and writing are essential for engines such as Google; Likewise, these contents must be visible to search engines with placement tags or keywords closely related to posts – whether it is a description of services, products for sale, professional qualities or information -.
In addition to the work done on a website, other external factors contribute to how a search engine perceives it as “important”, such as presence on a website. social networks and multimedia communities or link building (the reputation of other websites that link to the site’s content – incoming links – as well as the quality of the sites to which the hyperlinks lead directed to other websites – outbound links –).
Search engine visibility also means you’re aware changes in the search engine algorithmwho often “change the rules” in search of improve user experience which performs searches.
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Finally, it is important to note that there are cases where SEO is not limited to the mission of appearing in the first search results of Google, Bing or Yahoo!. For example, on informational websites that constantly update their content, daily work is also carried out in search of indexing – occurrence – in aggregators or applications news.