The Importance of SEO in Marketing Efforts No way. Now, what is important is that you qualify well in searches It evolves along with people’s behavior and the content that becomes popular.. This is how it is audio seo.
Let’s see what it’s all about...
Just like for “traditional” SEO, audio SEO consists of a number of optimization techniques so audio files, mostly podcasts, are better positioned in search engine rankings.
Consider podcasts they gained enormous popularity and millions of people listen to them every day all over the world. For this reason, it is natural for them to join the content that may appear in the SERP when the user performs a search, and to try to gain positions. to stand out amidst so much content.
Today, search engine optimization is mostly based on high quality content and well-structured, links pointing to that content from other reliable sources ia good user experience. And that goes for audio as well.
How does the search engine algorithm index podcasts?
Now, audio SEO is like web SEO in the year 2000, where the ranking factors did not change as often and the algorithms were “less intelligent”. because, if you start optimizing now, you will see the benefits in the future.
The basis of good audio SEO is check if the podcast is available for search engines and podcast platforms for searching and indexing audio content. From there, additional SEO techniques help elevate the content.
in general, search engines cannot index audio filessince Google does not “hear” the content. The language of algorithms is written text.
Then?
Audio SEO basically consists of add lyrics to your podcasts. This way search engines will be able to identify the topic of your content and classify it properly.
To do this, you have 2 ways:
- Description: describe the content of your audio recording in detail;
- transcription: convert all podcast lines to text.
How to optimize audio SEO
- Create good headlines: Just like written copy, podcast titles need to be compelling enough to appeal to the audience you care about.
- Use tags: In both titles and descriptions, you should include keyword tags that bots can identify and help users find your content.
- Publish on different platforms: To increase the reach of podcasts, consider this content in your digital marketing strategy and spread it across all your channels and social networks.
- Add a post to each post: On the page where the podcast is hosted, add descriptive text using SEO techniques.
- Optimize the main platform: the podcast will be hosted on the website, so you can’t forget to optimize it for SEO in the first place. Increasing page load speed and providing a good browsing and reading experience is a good start.
- Enter interviews: Interview thought leaders in the sector you’re addressing in your podcasts. This way you will benefit from their popularity and followers, you will gain reach and your page will have more authority.
You may also be interested in: https://www.anda.cl/los-chatbots-hibridos-el-futuro-de-la-atencion-al-cliente-2/